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résumé     email     LinkedIn     818-687-6562
Hello! I'm an NYC-based advertising senior art director. Scroll down to peruse through my work and click on each image to see them larger or link out.
  Volvo, the luxurious Swedish import, brings you simplicity and elegance in banners, emails and direct mail, from national to regional.
 
   
 
  AARP is not just for retirees and seniors. Targeted at boomers and Gen X, this digital campaign highlights the various benefits of becoming a member. PS: You don't have to be 50+ to join. I did.
 
 
 
 
  An online only bank with great 24/7 customer service, Ally maintains an engaging CRM program to celebrate and embrace its customers.
   

An Ally-branded crystal ball as animated GIF drops for the New Year in email and social media. I illustrated the ball with the Ally truth mark / logo.

Infographics link one million customers with the brand in email and socia media.

The brand takes over Columbus Day when all other banks are closed in an email designed in the new campaign look.
 
  Discover America (Brand USA) is the first ever integrated campaign to promote US tourism to international markets. The digital efforts include banners, free trip contest, social media and even a free song download, all welcoming foreigners to see unique sides of America.
 
 
 
 
 
 
 
 
 
  Frozen food out of the box usually looks like dog food in a plastic tray after microwave cooking. The brand wants to be inspirational in showing its consumers on Facebook and Pinterest how they can make the food appetizing simply by plating it in a modern and refreshing setting. I worked with the agency photographer and put on my food stylist's hat in creating edible food porn. No spray or chemical were used in these dishes. And I ate many of the food after the studio shoots.
 
  Macy's "Yes, Virginia" Musical provides grants to schools to put on the musical. I worked on two art directional approaches to the website that offered a grant application and a tool kit for teachers. Although my dedisgn wasn't selected. I contributed contiously to the content pages and the mobile site. This project of collaboration with other creatives won various awards in 2013 (Cannes, Clio, ADC and One Show).
 
 
  T. Rowe Price, a mutual fund institution, taps into the editorial space by presenting thought leadership on topics across sectors, making connections between clients and the very near future. Ads also drive to the brand journalism site.
 
 
 
 
  Litter Genie (a cat litter disposal system thanks to the genius behind Diaper Genie at Energizer), taps into the LOL internet cat-speak on a musical journey, inviting feline lovers to a photo contest to dress up their cats to become the next supurr-stars.
 
 
 
 
 
 
  An integrated CRM platform combines DM, eDM and an welcome kit / website to provide shipping tutorials and tools to business owners.
 
     
 
 
  Guardian Dental, with no branding guide provided, asked for retail banners. My writer and I had a day to concept, comp and produce. These are your funner-than-usual insurance ads. Make sure you click them to see the animation.
   
 
  Bake the Change is a social platform that propels passionate bakers to submit their altruistic ideas and asks people vote on them to get grants to change the world, one local community at a time.
 
 
Partnering with Make-A-Wish, Betty Crocker invites consumers to help grant children's wishes. Cupcakes represent the tally and a map indicates donations for local chapters.
 
     
 
     
 
Winter holidays come to life in a town built with cookies. The microsite invites consumers to tour the town, collect recipes, send e-cards, and download wallpapers with a screensaver.
 
 
 
  Fun games work as banners and modules on both Bisquick.com and Facebook pancakes fan page.
 
 
 
 
 
 

Pancake lovers can flip pancakes to score a coupon. They can also invite family and friends to a pancake breakfast with pancake letters that I personally cooked and shot. Parents can print out diner placemats and a stacking height chart for their kids. They can even download a weather forecast widget with pancake icons.
This dedicated site offers grants to fundraising coordinators and provides tools to budget and customize invitation cards, posters, flyers and directional signs. A family of emblems reinforces the strong and good causes.
 
 
 
 
 
 
Bisquick is more than pancakes, especially when there are leftover meats. The microsite continues the TV story and asks the consumers to resuscitate leftovers back to life and get more savory recipes.
 
 
 
 
Online advertising includes a standard banner (above) and a page takeover with dramatic effects (right).
 
  For UPMC Children's Hospital in Pittsburgh, I created a stepped brochure aimed at physicians caring for pediatric patients in need of liver transplants. I art directed the photo shoot with real doctors and young talents at this wonderful hospital. Advertisign does save lives.
 
© Benjamin Chiang    résumé     email     LinkedIn     818-687-6562