The array of work that I’ve touched upon includes DCO and programmatic banners, emails, landing pages, sweepstakes, print, in-store and online retail, events, paid and organic social, sports sponsorship, in both B2C and B2B communications over the past four years with a team of producers, strategists and freelancers. Moreover, Castrol has been the official sponsor of various professional sports leagues, from football, soccer, racing, to basketball. Iconic athletes are heavily featured across channels. Since taking over the account and rebranding, our AOR increased 8x engagement rate across social channels, doubled Instagram following in less than two years, and grew 250K+ new CRM subscribers.
Retail: Storefronts, In-Store, Paid Social
CRM / Emails
Organic Social
TVC
Banners
Print
B2B