ABOUT
As a seasoned creative, I concept, create and collaborate.
With twenty years of experience in advertising and design, spanning both large agencies and boutique studios in New York City, I’ve had the chance to learn from an incredibly wide range of industries: airlines, automotive, business services, CPG, education, electronics, entertainment, fashion, financial, food, healthcare, hospitality, insurance, logistics, luxury, non-profit, pharmaceutical, retail, spirits, technology, telecom, travel and more.
I live and breathe brand guidelines, but I also know when to bend or break them to make work that stands out. Across digital, physical, virtual, and experiential channels, I stay hands-on, organized, accountable, and fully in the trenches to guide freelancers, vendors, developers, and clients toward clear and successful outcomes.
Copyright of all work belongs to the brands and agencies.
EDUCATION
Art Center College of Design
B.F.A. in advertising design | 01/2002 – 08/2004
University of California, Los Angeles
B.A. in design & media arts, minor in French | 09/1997 – 06/2001
EXPERIENCE
Mindshare Content+ / WPP Media | freelance & staff | 08/2017 – present
Alzheimer’s Association, American Express, American Family Insurance, Campari (SKYY), Castrol, Commvault, Diageo, Forevermark, General Mills (Nature Valley, Gushers), John Deere, Lufthansa Group (Lufthansa & SWISS), Pandora Jewelries, Perdoceo Education Corporation, UKG, Unilever, Weight Watchers, Whyte & Mackay (The Dalmore, JURA), Zespri
Business Traveler USA / Inc Global | contributing writer & content creator | 03/2024 – present
Reviews of airline products and airport lounges, and articles on commercial flying and travel destinations
Grey | freelance & staff | 04/2015 – 10/2016
AARP, Ally Bank, Bausch + Lomb, GlaxoSmithKline, UPMC, Volvo
O2KL | freelance | 09/2014 – 03/2015
AARP, CareConnect, Guardian, MetLife, TIAA-CREF, WellPoint (Anthem, Blue Shield & Blue Cross)
JWT | freelance | 01/2012 – 09/2014
Brand USA, HSBC, Litter Genie, Macy’s, Nestlé (Lean Cuisine), Rolex, T. Rowe Price, Vonage
Atmosphere Proximity / BBDO | freelance | 10/2010 – 01/2012
Citi, Cognizant, DePuy, DHL, Emirates, Hertz, Qualcomm
G2 / Grey | freelance | 07/2010 – 09/2010
Campbell’s (Chunky, Campbell’s Kitchen), JM Smucker’s (Smucker’s, Crisco, Swanson, Jif)
MRM / McCann Worldgroup | freelance | 02/2009 – 06/2010
Diageo, General Mills (Betty Crocker, Bisquick, Hamburger Helper, Chex Mix), Intel, Lunesta, MasterCard, Nikon, US Army
R/GA | freelance & staff | 08/2007 – 02/2009
Discover Card, Goldman Sachs, SC Johnson (Glade, Off!, Raid, Ziploc)
OgilvyOne / Interactive | freelance | 02/2007 – 06/2007
Kodak, SAP
FCB | freelance | 09/2005 – 12/2006
American Standard, Fordham University, HP, IRS, Motorola, Trane
ACCOLADES
Macy’s “Yes, Virginia” — 2013 Cannes Lion: gold, silver & bronze / 2013 CLIO: gold, silver & bronze / 2013 ADC Cube: silver & bronze / 2013 One Show Pencil: bronze, merit
Nature Valley “Take in the Outdoors” — 2022 Digiday: shortlisted for best use of mobile / Festival of Media North America: shortlisted for best communications strategy / Out of Home Advertising Association of America: gold winner in OOH media plan
Gushers “Black Voices Create” — 2023 Annual Internationalist Awards for Innovative Digital Marketing Solutions: gold / 2024 ADWEEK’s Media Plan of the Year Awards: best use of experiential in campaigns
SKILLS
Adobe, Microsoft 365, Google Web Designer, Amazon & Walmart Creative Builders, Celtra, Dotdigital, Jivox
Mandarin (fluent), French (basic)
Winning airlines and tourism contests & sweepstakes on social media