One size doesn't fit all. To make an upscale jewelry brand even more memorable, the agency employed an audience-first strategy and DCO (dynamic creative optimization). Tailored messages and placements based on what the brand knew about the individuals engaged prospects more meaningfully and moved them down the funnel. The brand further personalized consumer experiences for two marketing personas (Storybook Love and Prince Charming) by dynamically serving highly customized and relevant creatives at the right time.
Results: 31% incremental foot traffic to jewelers during the 6-month flight and 5x higher average CTR.
Digital & Social