John Deere is the leading equipment manufacturer and known for bringing innovative solutions to market. To highlight their latest innovations, we devised several social and banner campaigns (B2C & B2B). I personally designed and assembled various elements and supervised developers and media partners to ensure the quality of the final executions.
The latest project was to orchestrate the recruitment of the first-ever “Chief Tractor Officer” to ramp up the brand presence on TikTok and to engage a new generation of farmers and operators. From project and client management to coordinating with the law firm and internal influencer agency, I worked closely with the teams to scout the best candidate for this historical role.
Chief Tractor Officer
B2C
B2B