The personal care and hygiene brands under Unilever sponsor various NCAA sports. It’s fun challenge to develop March Madness games in military bases combining brand guides of Unilever and NCAA. And it’s an honor to bring smiles to active personnel and their families. Unilever + NCAA Men’s 2023 Basketball Championship activation toured four bases and garnered 57% registration rate. Other events included meet-and-greet with popular athletes.
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