After a year of lockdown, people were worn out. To encourage them to get out of the house, Nature Valley brought the great outdoors directly to customers. I collaborated and created a multi-sensory campaign built to re-energize consumers and the brand alike. The custom and interactive out-of-home ads appeared in Los Angeles, New York and Chicago. A suite of social media units, digital banners, audible spots, WeTransfer full-screen videos and a website completed the push to motivate viewers to take in the outdoors.
Results: people spent 315K minutes destressing with Nature Valley activations and 782K people visited the website.
Awards: Digiday — shortlisted for best use of mobile / Festival of Media North America — shortlisted for best communications strategy / Out of Home Advertising Association of America — gold winner in OOH media plan
